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FRUSH25 program

FRUSH main event 24.4.2025 at HAMK campus.

08:30 - 08:55

Opening of the FRUSH event

Krista Taipale

Director, Häme EU Office, Brussels

Krista Taipale serves as the director of the Häme EU Office representing Kanta-Häme in Brussels. Krista Taipale has 25 years of experience working on EU matters in Brussels. Krista will bring current news to the event regarding how the European Union influences corporate responsibility-related activities and what added value the European Union can provide to corporate responsibility efforts and value networks, for instance, through various EU funding instruments.

Krista Taipale

09:00 - 09:30

Towards carbon-neutral construction

Tuovi Palojärvi

Manager, Environment & Sustainability, Ruukki Construction Oy

Ruukki Construction is renewing construction in collaboration with its clients. "Towards Carbon-Neutral Construction" showcases Ruukki's efforts to promote low-carbon construction. Responsibility is a choice that requires the entire construction industry to participate. Tuovi Palojärvi is responsible for the environment and sustainable development at Ruukki. In addition to this, she has a long background in supply chain management. Tuovi's passion is to promote responsibility in a broader context, throughout the entire value chain beyond the company's boundaries.

Tuovi Palojärvi

09:35 ­­­­­­­­- 10:05

Emissions calculation should be easy and fun – preferably automatic

Juha Kalliola

Sales Manager, Monitor ERP System Finland

Monitor ERP has been developing a production management system for the manufacturing industry for more than 50 years. The wishes of a wide range of customers guide product development.

Juha Kalliola

10:10 - 10:40

Recycling and circular economy @Saint-Gobain

Anne Kaiser

Vice President, Marketing and Sustainability, Saint-Gobain Finland

Anne Kaiser is a professional in responsibility, sustainable development, and marketing, holding master's degrees in both fields. Additionally, she has extensive experience in managing and communicating sustainability for companies in the KIRA sector. In her speech, Anne Kaiser explains how low carbon and circular economy go hand in hand.

Anne Kaiser

10:50 - 11:30

Sustainability of material durability

  • Anne Kaiser

    Saint-Gobain Finland

    Anne Kaiser
  • Tuovi Palojärvi

    Ruukki Construction Oy

    Tuovi Palojärvi
  • Juha Kalliola

    Monitor ERP System Finland

    Juha Kalliola
  • Anne Vanhala

    Häme Chamber of Commerce

    Anne Vanhala

11:30 - 12:30

Lunch and networking event

The FRUSH lunch buffet is provided by Restaurant Vanha Värjari in the Frush event space and Restaurant Vanha Värjäri at street level. The buffet is self-paid.

Vanha Värjäri logo

12:30 -13:15

What happens in the midst of sustainability crises?

Esa Saloranta

Sustainability philosopher and professional investor

In his speech, Saloranta opens up the prospects of responsibility in the midst of crises without forgetting hope. The role of companies is now even more important. One must understand the prevailing pressures and see through them. You have to adapt and make concrete changes. Having followed the climate economy and sustainable development for a long time, Esa explains the directions of development with all its challenges from the field. The "easy decade" of sustainability is over. Marginal communication with virtues is no longer enough. This is what it's all about: to be or not to be? When you understand the big picture with all the challenges, you can choose whose side you stand on. Supportive and supporting others.

Esa Saloranta

13:20-13:45

The mistakes and lessons of entrepreneurship - This is how you turn difficulties into victories and build an impactful business

Karoliina Kauhanen

Chairman of the Board, Commu App

Commu has won several international awards, received recognition from the UN for its work in civilian assistance, and has been included in the Forbes 30 under 30 list. In her speech, Karoliina Kauhanen discusses mistakes (those that are costly) and lessons (even more costly) from Commun's journey. The acceptance of a culture of making mistakes and its consequences for teams. What kind of impact can be achieved when doing things differently and what mistakes she would try to avoid herself.

Karoliina Kauhanen

13:50-14:30

Grow and internationalize

  • Esa Saloranta

     Sustainability philosopher and professional investor

    Esa Saloranta
  • Harri Kolu

     C.P.E. Production Oy

    Harri Kolu
  • Karoliina Kauhanen

     Commu App

    Karoliina Kauhanen
  • Teemu Seppälä

    City of Riihimäki

    Teemu Seppälä
  • Sami Kotiniemi

     DA-Group

    Sami Kotiniemi
  • Janne Leppämäki

     Aste Finland Oy

    Janne Leppämäki

14:30-15:20

StartUp finals

StartUp finals

The competition culminates in a live pitch in front of the audience and the jury.

StartUp logo

15:30-15:45

StartUp award ceremony

StartUp award ceremony

The best innovations are rewarded.

StartUp logo

15:45

Summary of the day

Riikka  Riihimäki

CEO, Forssan Yrityskehitys Oy

Summary of the day

Pertti Puusaari

 Juontajana

Miki Wallenius

Journalist, YLE

 

Miki Wallenius

FRUSH25 preparty schedule

FRUSH pre-party 23.4.2025 at Restaurant Status.

18:00

The doors open

Registration and dining.

19:00

Opening speech

Riikka Riihimäki

19:15

FRUSH StartUp competition semi-final

20:00 - 21:30

Networking

21:30 - 22:00

Announcement of the top 3 of the StartUp competition

22:00

Overalls party for students